= 3 hooks per ad set + 2 aspect ratios included (1:1 · 9:16)
Base rates shown are for Tier 1 – Tier 2 setups
Total cost
Cost breakdown
100 ad sets @ ——
Dubbing—
Extra aspect ratios—
Blended avg / ad set—
Total cost
₹0
100 ad sets
1Ad sets
How many ad sets?ad sets
10500
Rate: — / ad set
2Language dubbing
₹5,000 per language, per ad set dubbed. Includes 2 aspect ratios (1:1, 9:16). Only the winning hook in each ad set is dubbed.
Dubbing languages
dub into this many languages
Ad sets to dub
how many ad sets get dubbed
—
3Additional aspect ratios
2 aspect ratios (1:1, 9:16) are already included in every ad set. Extra ratios are ₹1,000 per aspect ratio, per ad set.
Extra aspect ratios
how many extra ratios per ad set
Ad sets needing them
how many ad sets get extra ratios
—
Rate card
Base per-ad-set price by volume · Tier 1–2 setups
Volume
Rate / ad set
Saving
1 ad set = 3 hooks + 2 aspect ratios (1:1, 9:16). Dubbing adds ₹5,000 per language, per ad set (winning hook, includes 2 ratios). Extra aspect ratios add ₹1,000 per ratio, per ad set. Rate floors at the top band from 150 ad sets up.
FAQs
Based on our read of current spend trends across Meta Ads and Google Ads accounts:
Avg. spends
Ad sets
₹10L – 50LSlab 1
20–50
₹50L – 1CrSlab 2
50–100
₹2 – 5CrSlab 3
100–250
₹5 – 10CrSlab 4
250–500
₹10Cr & aboveSlab 5
500+
Formats are driven by two things: what's currently working on Instagram and YouTube, and what's working for other companies in our portfolio. A few examples:
Street InterviewPodcast ClipAI MicrodramaDirect-to-CameraSkitVlogMyth BustingFounder Story& more
Performance ads are designed to be judged purely on performance metrics. We always make sure the communication is never scammy or against your brand guidelines. The visuals and actors in the videos are chosen to mimic your largest audience pool.
Once the quantum of ads is decided, we move to the agreement and the team begins developing scripts. The first batch usually takes 2–3 weeks to deliver, after which weekly delivery begins.